As part of the campaign, Mondi is to release five different advertisements throughout 2012 that will showcase the range of products it offers for different printing technologies, including digital, hybrid, HP Indigo, and high-speed inkjet.
The advertisements will focus on the theme of printers and their machines.
Mondi marketing and sales director for uncoated fine paper Johannes Klumpp said: "In 2011 we launched a number of papers that focus on several key areas, namely high-speed inkjet, HP Indigo, digital colour laser and hybrid printing, which combines offset and digital printing.
"All of our papers meet our environmental criteria and are FSC- or PEFC-certified or produced with pulp that is 100% recycled or chlorine-free."
The manufacturer will be showcasing all of its professional printing papers at Drupa 2012 (Hall 7, Booth B03/05).